The University of North Carolina at Chapel Hill Brand Challenge
the
project
What does the audience need and want?
Retailers and vendors both want to increase sales. If they are going to invest in a marketing strategy to help do so, they want a high ROI. In order to know the strategy is worth the investment, retailers and vendors need a way to measure the sales that result from the marketing tactics involved.
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Because local vendors often have small marketing budgets, they need a low-cost yet effective and unique marketing strategy. Retailers want to improve consumer experience and offer high-quality, beneficial products.
How does The Looma Project satisfy those needs and wants?
The Looma Project’s micro-documentary digital presentation satisfies these needs and wants by inspiring consumers to buy the product at the point of purchase. The micro-documentary of a certain product on display captures the attention of consumers in-store and takes them behind the scenes of the vendor, highlighting its unique attributes, strong values and interesting story. Looma then provides a way to measure the sales that occur after the consumer views the presentation.
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Looma’s service is less expensive than enlisting the help of an advertising or marketing firm and has been shown to effectively increase sales of a vendor’s product by 22%. By using Looma’s service to provide consumers with interesting, informative content about the brands carried, retailers offer shoppers a way to learn about, identify with and appreciate the brands they purchase.