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The University of North Carolina at Chapel Hill Brand Challenge
the
project
High
Low
Measurability
Eliminate
Reduce
Raise
Create
Cost
Coupons
Tech-driven In-store micro-documentary approach
Personalized Product Content
Account/Creative Team
Ease of connecting with the brand
Time spent in-store interacting with the brand
Unique connection with brand
Traditional Ad
Local Agency
Looma Project
Gap Analysis of Needs and Wants
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