THE BUSINESS PERFORMANCE?

Looma is a marketing platform that believes the best way to increase in-store sales, is to tell a story; but not just any story. Through a combination of special videos and photos, Looma creates an innovative micro documentary way to tell each client's story: an iPad. The iPads are placed on a shelf or a table and the content is used to attract consumers and increase in-store retailer sales. Typically, brands struggle to create long-term and personal relationships with consumers, but the Looma Project offers a unique way to build its brand, the retailers' brand and make consumers more loyal to the brand through its story. 

 

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THE VISION?

 The Looma Project's goal is to use creative video-enabled micro-documentaries to increase in-store sales for local retailers. Looma's storytelling is a unique and beneficial way to drive sales because it fosters a direct relationship between brand and consumer without the need for excessive measures like vendor representatives. 

 

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THE MARKET?

• 1st: Retailers who are willing to use the iPad presentation throughout their store

• 2nd: Local companies with unique and interesting stories to tell 

 

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WHY DOES THIS MATTER?

Looma offers an innovative way to spread awareness about its client's stories and provides consumers with the ability to really know about who and what the product's brand is all about. The Looma Project is small, but its client-based goal is speciality grocery stores like Southern Seasons, Dean & DeLuca, etc. Looma has a middle-market business image that competes with larger brands. Over the next 18 months, and with the help of a $10,000 budget, Looma hopes to use traditional and digital media tactics to build its retailer foundation with an additional 5 specialty grocery stores.

 

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HOW DO WE MEASURE SUCCESS?

The presentation is cheaper than the expense of an entire marketing campaign. The Looma Project's early pilots have suggested that its original video-enabled digital displays can produce a double-digit percentage increase in sales. It also expects to deliver a significant return on investment to any vendor with greater than $1 M annual revenue and an even better return on investment for retailers.